Web Marketing Analysis of Nflshop.com Essay

Open, View, and/or
Download this Document

Total Length: 645 words ( 2 double-spaced pages)

Total Sources: 1+

Page 1 of 2



NFLShop.com is designed for the impulse buy of the loyal fan, and strives to capitalize on team loyalty over its own website's loyalty. This is where the site could improve. It is too focused on team loyalty at the expense of its own website loyalty. This is evident in the very small font and graphics navigation for signing up for the site and for requesting a catalog. As a result, the site must do the majority of its sales purely on impulse purchases.

Despite this shortcoming, the site delivers on the critical success factor of delivering trustworthy content and information assurance (Kim, Sivasailam, Rao, 344). This aspect of the site is what makes it succeed; it makes the site trusted with loyal NFL fans. This catalyst of trust compensates for weaknesses in navigation and the lack of loyalty it is generating for the site itself.

Stuck Writing Your "Web Marketing Analysis of Nflshop.com" Essay?

View All Our Example Web Marketing Analysis of Nflshop.com Essay

Have A Custom Example Essay Written



Conclusion

The critical success factors of usability, personalization, agility of navigation and content relevance are all done well on the NFLShops.com site. All of these critical success factors taken together can create a platform for trust over time (Ramanathan, 191). Where the site fails is in gaining loyalty for itself and for navigation to site-specific features. It relies too heavily on the NFL logos and their credibility to carry the loyalty to the site when it needs to be balanced to keep traffic coming back to the site over and above impulse purchases......

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Web Marketing Analysis Of Nflshop Com" (2010, December 14) Retrieved July 3, 2024, from
https://www.aceyourpaper.com/essays/web-marketing-analysis-nflshopcom-4039

Latest MLA Format (8th edition)

Copy Reference
"Web Marketing Analysis Of Nflshop Com" 14 December 2010. Web.3 July. 2024. <
https://www.aceyourpaper.com/essays/web-marketing-analysis-nflshopcom-4039>

Latest Chicago Format (16th edition)

Copy Reference
"Web Marketing Analysis Of Nflshop Com", 14 December 2010, Accessed.3 July. 2024,
https://www.aceyourpaper.com/essays/web-marketing-analysis-nflshopcom-4039
   

Open, View, and/or
Download this Document
order custom essay example