Tesco PLC Case the Tesco Case Study

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e) Quarterly coupon distribution

Relative to this final elements, it has to be noted that it is too part of the strategy of applying customer data to better satisfy the buyers. These coupons reveal the fact that the retailer values the loyalty of the shoppers and rewards it. The levels of customer satisfaction are as such increased and the performances of Tesco are further sustained.

3. Recent developments

Through today, the situation of Tesco has not changed significantly. The company remains strong in both national as well as international markets and is even further consolidating its competitive position. In a context of an internationalized economic crisis in which most economic agents have registered tremendous loses, Tesco has ended fiscal year 2009 with growths in its income (the Tesco Plc.Website, 2010).

The company has increased its product offering and has invested more in its human resource in order to also increase the quality of their services, but also the performances of the staff. Tesco has also placed more emphasis on playing a more active role in the community and it has strived to support the development of the communities in which it operates. It has emphasized on social responsibility and on environmental health. These business dimensions have continually helped the company overcome the international competition from Wal-Mart. Today, the co-existence of the two giant retailers -- the two most profitable ones on the globe -- is characterized by the following:

The strength and presence of Wal-Mart in the United Kingdom remain overshadowed by the local retailer (Duff, 2010)

The collection and management of customer data remains the key advantage of the British retailer (Capell, 2010)

The competition between the two -- the rivalry even -- has been intensified with Tesco's penetration of the United States

The competitive rivalry is not only presented in terms of customer satisfaction and prices, but also in terms of employee conditions, global sourcing strategies and policies or even carbon emissions (Goodall, 2007).

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4. Future prospects

Relative to the future, it is yet unclear what this would bring about. Given the current conditions in the contemporaneous society however -- of a more sedentary life style and inadequate nutritional habits -- it is expected that positive change be required. This means that Tesco would be expected to focus more on high quality products, eco and bio and in this endeavor, it should collaborate more with local providers.

Tesco has already established itself as an innovator and it as such expected to maintain this feature by continually adapting to emergent requirements. Particularly, it is possible for the company to put its technological applications and its logistics capabilities to an interesting use and allow customers to shop online and then have the items delivered at their desired destinations. Such a strategy would further satisfy the customers by offering them more assistance in a busy schedule and by better allowing them to serve the combined needs of the personal and professional life......

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