SWOT Analysis Essay

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SWOT analysis can help to identify internal and external factors that can foster or hinder organization or program success. A SWOT analysis organizes the Strengths, Weaknesses, Opportunities, and Threats of an organization or program. The identification of weaknesses and threats indicates factors that have a negative impact on the organization or program and need to be addressed. Strengths and opportunities are factors that have a positive impact on the organization or program and should be maintained. This knowledge is important for strategic planning (Hill & Jones, 2012). This paper provides a SWOT analysis of the author's practicum organisation, an urgent care clinic. The clinic mainly treats a wide variety of medical conditions requiring immediate attention, including minor injuries, coughs and colds, breathing difficulties, eye and ear problems, fever, headaches and migraines, uncontrollable bleeding, stomach problems, skin problems, poisonings, and seizures.



Positive Impact



Negative Impact



Internal



Strengths:



• Wide variety of health care services



• Comparatively short wait times



• Competent and highly qualified staff



• Care affordability



• Robust commitment to health care quality and safety



• High patient volume



• Relatively high patient satisfaction levels



• Advanced health care technology



• Online presence



• Strong partnerships with the community



• Regional recognition



• Good location



Weaknesses:



• Inadequate staffing



• Excessive workloads



• Extended working hours



• High staff turnover


• Staff management problems



• Organisational politics



• Ineffective utilization of health informatics



• Inadequate integration of evidence into practice



• Financial constraints



External



Opportunities:



• Demographic shifts



• Increased demand for health care



• Partnerships



• New care delivery models



• Expansion



Threats:



• Competition (other urgent care clinics)



• Unfavourable health care reforms and adverse shifts in government regulations



Knowledge of the organisation's internal and external environment helps the organisation to make important strategic decisions (Harrison, 2010).
More specifically, the organisation determines how it can utilise its strengths and exploit the available opportunities to overcome its weaknesses and threats.



How can weaknesses be converted into strengths?



The SWOT analysis demonstrates that the organisation has number of weaknesses that could hamper its success in the highly dynamic and complex health care environment. These include inadequate staffing, excessive workloads, extended working hours, high staff turnover, inadequate integration of evidence into practice, and ineffective utilisation of health informatics. The organisation also faces staff management problems, organisational politics, and financial constraints. These weaknesses could have negative implications on the organisation's productivity and performance. For instance, inadequate staffing and excessive workloads mean a low ratio of staff to patients. For members of staff, this can be a source of physiological and psychological distress, which can result in job dissatisfaction. Indeed, the high rate of staff turnover the organisation is experiencing has a lot to do with excessive workloads. More importantly, staff management deficiencies can negatively affect patient satisfaction levels by contributing to medical errors. It is, therefore, imperative for the organisation to overcome these weaknesses.



First, the organisation should increase….....

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References

Ginter, P. (2013). The strategic management of health care organizations. 7th ed. Hoboken: Wiley.

Harrison, J. (2010). Essentials of strategic planning in healthcare. U.S.: Health Administration Press.

Hill, C., & Jones, G. (2012). Essentials of strategic management. 3rd ed. Boston: Cengage Learning.

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