Sands Rewards Club on Venetian Macao/ "Research Research Paper

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Total Length: 4315 words ( 14 double-spaced pages)

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Sands Rewards Club on Venetian Macao/

"Research & Reporting": How does the hotel membership system (Sands Rewards Club) affect the Venetian Macao Hotel itself?

How does the Hotel Membership System (Sands Rewards Club)

Affect The Venetian Macao Hotel itself?

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This work describes the affect of the Sands Rewards Club on the Venetian Macao Hotel through an exploration of three key themes. 1.The role of loyalty program membership on customer loyalty in the hotel industry as influenced by repetition of stays at Sands Hotels and specifically at The Venetian Macau Hotel. 2. The influence of loyalty program membership on customer purchase behavior, by comparing both member and non-member purchases. 3. The relationship between membership purchase discounts and/or privileges and purchasing behavior by comparing member and non-member purchases of a single promoted hotel package that is marketed and discounted for members. Research Question: How does the hotel membership system (Sands Rewards Club) affect The Venetian Macao Hotel itself? Research Objectives: To analyze the variety of loyalty programs that exist within the hotel sector.To analyze the effectiveness / profitability of the loyalty programs (Sands Rewards Club) to the Venetian Macao Hotel.

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The work offers the development of ideas and research associated with the development and continued improvement of customer loyalty programs in the hotel industry with results that support the results of previous literature as well as suggestions for future research development. Customer loyalty rewards programs greatly affect the hospitality sector and in particular the Venetian Macao Hotel as members of programs are more likely to be return guests to the hotel and have a higher likelihood of purchasing and using programming packages that increase utilization of facilities and increase profitability of the hotel.

Key words/concepts: customer loyalty programs, hospitality loyalty rewards programs, customer repetition, Sands Rewards Club

Acknowledgments

This work would not have been possible without the enduring assistance of the marketing staff at the Venetian Macao Hotel as well as other staff members who added to the important access needed to maintain confidentiality of guests while collecting useful data.

Table of Contents

Abstract 2

Acknowledgments 3

Table of Contents 4

List of Illustrations 5

List of Appendices 6

Literature Review 7

Methodology 8

Chapter 1 9

Figure 1 10

Figure 2 12

Chapter 3.....

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"Sands Rewards Club On Venetian Macao Research" (2011, December 21) Retrieved April 29, 2025, from
https://www.aceyourpaper.com/essays/sands-rewards-club-venetian-macao-research-115368

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"Sands Rewards Club On Venetian Macao Research" 21 December 2011. Web.29 April. 2025. <
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Latest Chicago Format (16th edition)

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"Sands Rewards Club On Venetian Macao Research", 21 December 2011, Accessed.29 April. 2025,
https://www.aceyourpaper.com/essays/sands-rewards-club-venetian-macao-research-115368
   

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