Retailer Nordstrom's Classified . Describe Characteristics Shares Case Study

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retailer Nordstrom's classified . Describe characteristics shares retailers type. 2. Describe Nordstrom's level service continuum full service -service.

Nordstrom Analysis

Nordstrom is in the retailer category. The store commercializes clothing items and accessories. The targeted audience is represented by individuals of all age groups and characteristics. Same as in the case of other retailers that sell clothes, Nordstrom has also expanded its range of products to include jewelry, cosmetics, and certain services.

Retailers in this market sector present a series of similar characteristics that help them maintain their position in relationship with competitors. Such department stores rely on providing a wide range of products, and they focus on consumer goods and on products with high demand. This refers to apparel, electronics, houseware, cosmetics, and furniture. The differentiation between this type of department store and others is represented by the fact that the purchase is made within each department, in comparison with a central area that is organized in other stores.

In other words, this type of retailer is organized in the form of several individual buying centers. The reason behind this type of organization relies on the fact that it allows the store to make economies of scale, and to improve customer service and control. But the strategy of the entire store and the decision making process are centralized. This means that the store's managers focus on establishing the objectives, the sales level, and the marketing strategy that the store must develop and implement.

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2. Nordstrom has become an etalon in high quality customer service. The store is famous for not compromising the quality of its service in order to reduce costs. The objective of providing high quality service is revealed in the strategy of the store, but also in the behavior of employees. The case study reveals several stories about customers impressed by the outstanding behavior of Nordstrom's employees that exceeded their job description in serving and helping customers. This strategy proved to be successful, because customers are impressed with such behavior, which leads to increased customer loyalty (Nordstrom, 2011).

However, this is not a characteristic that can be observed at other similar stores. Some of Nordstrom's competitors are not that interested in providing high quality services, but in providing lower prices, which usually leads to lower quality. For example, the customer service at Sears stores seem to be oriented towards quantity, rather than quality. Several customers have complained about the modifications the stores made because of the merger with Kmart.

3. The retailing mix developed by Nordstrom is based on the following components: product, place, promotion, price, presentation, and personnel. The company understands that it is better to focus on some of these components than on all of….....

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