Relationship Development Some Components Must Literature Review

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For these to from part of the way of operating they are institutionalized at the end of every thing.

Looking at the permutations of relation development in business may have very little significance as with the summary of Hallen and Wiedersheim-Paul (1984) which may be considered to be the best since they deal with the four stages; pre-contact, initial interaction, development and maturity.

Pre-contact

Since the related parties have been apart, the perception on their sides rely much on second hand appreciations of the whole nation, hence the initiation of cultural affinity as a starting variable. In consistency with the previous work by Inglehart (1991) secondary information can provide the basis of determining the level of trust, which can impact significantly on the subsequent relationship. The existence of a positive attitude at this stage towards other culture can work as mitigation towards trust development. Communication is an important factor since its acts as the link between the variables and the stages. Information of feedback is critical as it enhances the positive aspects of the relationship at each and every level. Conway and Swift (2000:1406) say that development of" cultural awareness and empathy or affinity within the organization …" with due respect to partners since they are the of fundamental role of this stage so that there are minimal chances of any other variable coming in between, hence the remainder takes effect after just making contact.

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Initial Interaction

Prior to carrying out any critical steps the prospective partners must first have a meeting or a chain of meetings, which can be said to be initial interaction. This stage is similar to 'exploration' as referred to by some authors and goes on for a period of one month, or even a year or more dependent on the frequency of the contacts made.

Development

The relationship is complete at this stage and is well beyond the initial interaction stage. Meeting problems at this stage is more likely because it signifies the end of the 'honeymoon' and the focus of the partners move from the relationship to the core objectives of the business.

Maturity

Maturity stage indicates that the partners are familiar with each other to an extent of being able to anticipated wants and needs by the other partner. Similar to marriage, the partners in a business relationship should stay with each other comfortably and work in unity while understanding and accepting the parameters of the relationship. This phase needs very little investment because the relationship is well established and is said to be very profitable stage of the relationship. In this stage the involved parties are expected to posses a high level….....

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