Public Relations One of the Term Paper

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Competition

Facebook is operating on the communication and social segment of the it industry. In this sense, it is offering a multitude of services to its clients, which include, besides the actual chat or forum-like services, photo and video sharing and, increasingly, the capacity to generate an entirely customized and personalized page for the user. From this point-of-view, we can identify primary competitors, competing in the social segment of the industry, but also secondary competitors, who focus on partial components, such as photo or video sharing.

In terms of the primary segment, the most important competitor that Facebook has is Myspace. Myspace has successfully benefited from being launched earlier so as to attract an additional 30 million users, ranking at 100 million users before Facebook's 70 million. Bebo and Blackplanet also provide important competition on the primary market, however, the ain competition is between Facebook and Myspace.

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Both sites try to diversify the portfolio of services they are offering their customers and determine an increase in their market share exactly through the additional services they provide.

In terms of secondary competition, Facebook competes with companies that offer part of the services Facebook has. One good example in this sense is YouTube, a website that has focussed on sharing videos between the users, but has not converted to a fully social site, although the users can post comments to the videos that are shared.

Other companies operating on the secondary market, for example on the communication segment, are AOL, with its instant messaging AIM, and MSN Messenger. Facebook's goal will be to diversify its services sufficiently so as to….....

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