Total Length: 2102 words ( 7 double-spaced pages)
Total Sources: 5
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References
Global Industry Analysts (2015) The global toys & games market: trends drivers and projections. Retrieved 27 September 2016 from: http://www.strategyr.com/Marketresearch/Toys_and_Games_Market_Trends.asp
Hill, C., & Jones, G. (2013). Strategic management: an integrated approach. 10th ed. Boston: Cengage Learning.
NPD Group (2015). Global toy sales rise by 7% heading into the holiday season, NPD group reports. Retrieved 27 September 2016 from: https://www.npd.com/wps/portal/npd/us/news/press-releases/2015/global-toy-sales- rise-7-percent-heading-into-the-holiday-season-npd-group-reports/
Simerson, B. (2011). Strategic planning: a practical guide to strategy formulation and execution. New York: ABC-CLIO.
Wittman, R., & Reuter, M. (2008). Strategic planning: how to deliver maximum value through effective business strategy. London: Kogan Page.
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