Marketing Strategy Assess the Information Needs of Essay

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Marketing Strategy

Assess the Information Needs of Target Market(s). What Information will Your Potential Customers need (e.g. address of premises)?

The information needs of the target market will provide them with enough facts to make an informed decision. This will be accomplished by giving customers with information about the physical location (i.e. address), telephone number, any kind of professional organizations and the web site. These factors will help them to learn about the firm and contact staff when they have questions. (Shimp, 2008) (Ward, 1998)

Indicate whether any Personal Selling will be involved and if so what forms this will take. If not explain why not.

Yes, personal selling will be involved. This will be accomplished using traditional and online sources. (Shimp, 2008) (Ward, 1998)

What Training should be received?

The training that should be received is focusing on improving communication, increasing professionalism / ethics and continuing education.

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These factors will help to ensure that everyone is knowledgeable in answering the customers' questions (when interacting with them). (Shimp, 2008) (Ward, 1998)

What Incentives will the Sales Force Earn?

The incentives that the sales force will earn are royalties and commissions (when a new client signs up with the firm). This will be accomplished by having the marketing department provide these bonuses when someone is utilizing traditional or online advertising. (Shimp, 2008) (Ward, 1998)

How will You Evaluate Selling Performance?

Selling performance will be evaluated based upon the ability to have a client sign up with the firm. This will be achieved by looking at the approach and the effectiveness in reaching these objectives (versus other strategies). (Shimp, 2008) (Ward, 1998)

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