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References
Cook, A. (2016). 5 reasons your organization needs a marketing audit (sooner rather than later). Retrieved from https://www.responsory.com/5-reasons-your-organization-needs-a-marketing-audit-sooner-rather-than-later/
Hofstede, G. (1984). Cultural dimensions in management and planning. Asia Pacific Journal of Management, 1(2), 81-99.
Wang, H. (2012). Why Barbie stumbled in China and how she could reinvent herself. Retrieved from http://www.forbes.com/sites/helenwang/2012/10/24/why-barbie-stumbled-in-china-and-how-she-could-re-invent-herself/
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