Oreo's Entry into China and India
sweet; China was not traditionally a cookie-eating culture. • Opportunity: Huge market potential in China; possibility of gradually introducing American concept of pairing Oreo's with milk after successfully launching a product that would appeal to the Chinese. • Threat: Ignorance of the culture, refusal to find out what would appeal to the Chinese consumer. Part of the strategic model that could be applied using Capsim for a long-term target would be to fund the initiative with long-term bonds. With today's low interest rates, this is a particularly appealing approach to acquiring the capital necessary for long-term investment (research and development, marketing,… Continue Reading...
