Locke and Maslow on Motivation Case Study

Tags: social media theory management brand business carpenter reflection

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Feeling Extremely Motivated

Introduction

This paper will describe an experience in which I felt extremely motivated. The paper will first provide a description of the experience. This will be followed by a reflection involving multiple perspectives. The experience will then be discussed on a deeper level using motivation concepts and theories. Finally, the paper will discuss how what I learned here can be applied in future experiences. At the end, the main points of the paper are summarized.

The Experience

I was tasked with developing a report and presenting it to upper management. The report was to explain a project that I had advocated for and that had been greenlighted by upper management six months prior. Now management wanted an update to see how well the project was coming along, where it had succeeded and what it had run up against challenges. To help me develop the report, I needed to obtain a great deal of information. I did not waste any time. I began meeting with the various members of my team to get the data I could use to show how our project—a social media campaign to promote the company’s brand—had come along since being given the green light. I met with every member—there were four of us, including me—and determined what they had done to contribute to the project, when they did it, how they did it, and what the results were. I double-checked all results to confirm them using the metrics available to us through social media tools. I then prepared the report, had it checked for grammar and cohesiveness by my team, and then worked with them to create an interesting presentation that I could give using power point.

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Reflection

From my perspective, I felt extremely motivated because it was an opportunity for me to validate my ideas before upper management by giving them facts and creative solutions for where we could take the project from here. I was also motivated by the enthusiasm from my team. I had originally planned on developing the presentation myself, but each of the members of my team had creative ideas on what to do because they all felt equally invested in the project. They were motivated by my enthusiasm and their enthusiasm in turn helped to motivate me even more. For that reason, I wanted them to play a part in developing the presentation with me as I felt all of us pouring our enthusiasm into the presentation would make it even better.

Abstract Conceptualization

I was driven mainly by the desire to lead the company in a new direction. It had never before used a social media campaign to enhance the brand and I felt I could spearhead this project and bring it to life. As Bauer, Erdogan, Short and Carpenter (n.d.) show, “finding a ‘way to do it better’ is a challenge that helps all individuals to meet their personal and professional goals”—and this….....

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References

Bauer, T., Erdogan, B., Short, J., & Carpenter, M (n.d) Chapter 3: Personality, attitudes, and work behaviors. From Principles of management. Retrieved from http://scholar.flatworldknowledge.com/books/29741/fwk-127512-ch02/read

Locke’s goal-setting theory: Setting meaningful, challenging goals. (2015). MindTools: Essential Skills for an Excellent Career. Retrieved from http://www.mindtools.com/pages/article/newHTE_87.htm 

Motivation and motivation theory. (2015). In Reference for Business: Encyclopedia of Business(2nd ed.) Retrieved from http://www.referenceforbusiness.com/management/Mar-No/Motivation-and-Motivation-Theory.html

Redmond, B. F. & Bower, C. P. (2015). Job satisfaction. In Work Attitudes and Job Motivation. Retrieved from https://wikispaces.psu.edu/display/PSYCH484/11.+Job+Satisfaction

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