Islands Jamaica Aruba Evaluate How Effective You Essay

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Islands Jamaica Aruba

Evaluate how effective you feel these web sites are in promoting the destination. Explain your answer

The Jamaica website is well done, and is static. The entire information is crammed in the landing page. The 'where to visit' page is also static and insipid. It does not provide a traveler with the lingering curiosity to visit. A travel site must be more visual and dynamic. The site could do with some bigger pictures and some small videos of the attractions displayed. The text matter is also poorly done. It does not inspire. The pages though done with care are more like brochures online. The photographs are of poor quality and do not sustain reader interest. On the other hand the Aruba website on entry indicates fun and adventure.

Though simple it is beckoning because it has continuous activity and displays. There are dynamic links with very clear menus and even a chat page. The graphics is of high quality and makes the visitor want to explore the site. The site leads the visitor to other users of the site and travelers and their opinions. The site has included a multimedia gallery that takes one to the offerings that is available at Aruba visually and the site is very user friendly. The site has high quality photographs, videos and interaction tools, making it an attractive site that is persuasive about considering Aruba as a destination. Thus both the sites are poles apart.

2. How would you use the information on these sites to develop a market plan?

For Jamaica the marketing plan would involve revamping the website to make it more attractive by adding footage of the cultural activities of Jamaica, posting bits of its history and film. Tourist attractions can be highlighted and less text and more quality video is the necessity. There must be also a section on hotels, airports and advertisement for these.

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By encouraging private operator participation especially the hospitality industry in Jamaica and in other places the promotion can be done on site and also by schemes that direct the traffic to the site by using promotion in advertisement media, google, facebook and other promotional sections. For the Aruba section there is not much to be done on the site, but promote the site per se. For that the use of other media, like TV, newspapers and journals can be approached to print articles and footages with links to the site shown. One minute commercials in potential countries can be helpful. The site must have a different language section for each of the proposed countries from where the guests are expected.

3. Develop a consumer advertisement for a special at an all inclusive resort located on each of the islands. You can choose which inclusive resort from each island you would like to use to write your advertisement

For Jamaica: The most attractive one in Jamaica is Falmouth: "See time stand still. Live with your ancestors the Jamaica way. Go back in time to 1790. Experience the way the ancients lived at the town of Falmouth. Come see the sugar bowl in the Georgian style of architecture. Live the lordly life in the Georgian buildings in the Caribbean. This tour is brought to you by the Royal Caribbean Cruise and the Port Authority of Jamaica. It will be opened in 2011. Be the first to step into history!"

For Aruba: At Aruba the deep-sea fishing and bottom fishing on a sports yacht along with the De Palm Island where the unique Sea Trek with an under water view can be used. This is attractive to a wide segment of travelers who like the sea, fishing and underwater adventure. It is of importance to….....

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