International and Domestic Market Research Term Paper

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The same differentiation of how research is completed in specific countries also needs to pervade the development and execution of media research in various countries as well. International market research that centers on measuring branding effectiveness often has a focus on aligning with cultural values and norms, and in certain countries, religious beliefs (as is the case in Islamic countries) versus a purely feature or solution focus.

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Market research on both media preferences including branding and the development of research plans must be attuned to regional differences within nations that are more than just driven by previous purchases of research prospects, the cultural diversity of a nation must also be taken into account if a research project is to be effective (Yin Wong, Merrilees, 2007)......

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