Illustrating Marketing Techniques With Infographic Chapter

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Infographic to Illustrate Marketing Techniques

The infographic is a picture that provides illustrations and charts to present a message to the readers. A marketing is a process by which organizations create a strong value for the customer to build a profitable and strong relationship with the customer in return to developing a profitable organization. (Kerin, & Hartley, 2015, Lankow, Ritchie, Crooks, 2012).). For example, Ulukaya is an organization that distributes the different type of CHOBANI brands as being revealed in Fig 1. The organization has built a strong product brand to create value for the customer.

Fig 1: Ulukaya Brand

However, the context marketing mix is very critical to reaching large percentages of potential customers, and assists organizations to achieve competitive market advantages. The example of the content marketing mix is a social post, website / online and personal contact.

Moreover, the SWOT analysis is an effective marketing strategy to evaluate a market threat and opportunities. (Walter, & Gioglio, 2014). For example, global investors are required carrying out a SWOT analysis of the European market before investing in the European capital market.

More importantly, social media has become one of the effective marketing tools that different organizations employ to achieve competitive market advantages.

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For example, one of the Facebook marketing strategies is to carry out market research, allow people and organizations to display photos of the products.

A survey is also part of the marketing tactic. For example, Facebook carried out a survey in 2011 to find out how companies use the Facebook to market their products. The outcome of the survey revealed nearly 20% of the companies used the Facebook before creating a website. Moreover, 50% of the companies use Facebook while 50% do not use Facebook to market the product.

The factors that make businesses state for not using the Facebook have been revealed in the infographic below:

Moreover, businesses are surveyed the strategies employ in creating the web pages. More than 77% claim creating the Facebook pages by themselves.

Moreover, organizations can use the marketing survey to understand whether the customer will like to receive the product offers through SMS or through email. This marketing strategy assists firms to develop a marketing plan for the products. The findings of the U.S. survey reveal that 70% of people prefer receiving product offer through SMS.

However, the 75% of consumers prefer receiving the product offer.....

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