How to Address the Tire Recall Issue Case Study

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The problem with tire recall is that there is no system in place (as of 2014) to track and monitor tires among retailers who might determine at a glance that a specific tire is part of a recall. As ABC News has shown, there is a real and serious need for system reform because of the invisible hazard that exists in terms of unsafe tires that have been recalled being sold to an unsuspecting public. Tire manufacturers have a responsibility to be part of that reform and to develop an adequate method of tracking where all tires are delivered and to whom they are sold so that in the case of a recall, those tires might effectively be removed from the public. Once a recall is issued, the tires should be located, by contacting retailers as well as consumers who purchased them, so that there are no “lost” tires. The sufficient steps to take would include having a chain of custody for every tire sold so that there is a clear paper trail that points out where the tires have gone so that the current owner may be alerted. A method for developing an appropriate chain of custody could include using blockchain technology, which is a type of public ledger that has revolutionized the way that contracts and even currencies are utilized today. Blockchain technology makes a record of every transaction in a public way, so that anyone who is a stakeholder in the blockchain will see who is the current owner of the underlying (Mizrahi).

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In this case, the underlying would be the tires, and the blockchain ledger would allow all stakeholders to see every transaction and where the tires currently are. This method would solve the problem of “3rd class mail” notifications, issued like in the notorious Firestone recall scandal (ABC News).



Tire retailers, like Walmart and Sam’s Club, are also responsible for being aware of tire recalls. Walmart was successfully sued following an accident in which a recalled tire was sold from one of its stores (ABC News). This shows that retailers should be monitoring recalls. Another method that could be useful for retailers would be to have access to a government website that provides information on all tire recalls. Every day, if a manufacturer recalls a tire, the website would be updated to reflect this, and retailers would receive a message alerting them to the update. They can then check the database against their own inventory and have any tires replaced by the manufacturer. For tires that have already been sold to consumers, the blockchain ledger method could be useful here. The ledger could by synced with the government website so that any updates regarding a specific tire that was sold to a consumer would signal for a message to be sent to that consumer regarding the recalled tire. In this way,….....

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Works Cited

ABC News. “Recall Roulette: Americans Could Be Driving on Bad, Dangerous Tires.”
https://www.youtube.com/watch?v=YgZRF8_1Ybo

Mizrahi, Alex. “A Blockchain-based Property Ownership Recording System.”
https://chromaway.com/papers/A-blockchain-based-property-registry.pdf
 

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Latest APA Format (6th edition)

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"How To Address The Tire Recall Issue" (2017, November 08) Retrieved March 28, 2024, from
https://www.aceyourpaper.com/essays/how-to-address-tire-recall-issue-case-study

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"How To Address The Tire Recall Issue" 08 November 2017. Web.28 March. 2024. <
https://www.aceyourpaper.com/essays/how-to-address-tire-recall-issue-case-study>

Latest Chicago Format (16th edition)

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"How To Address The Tire Recall Issue", 08 November 2017, Accessed.28 March. 2024,
https://www.aceyourpaper.com/essays/how-to-address-tire-recall-issue-case-study