Sexuality Feminism and Advertising
use to dominate men. These ads show that sex and gender in advertising is still a powerful force no matter what ideology is held by men and women. Human nature appears to still be the same, and so do the ads. They have gotten more sexual over time and they may not be as sexist, but they are definitely sexual. In this way, advertisers are more sensitive to the idea of equality but also more aggressive about the idea of getting the “male gaze,” as Laura Mulvey called it (Turrow 195). So whether women are empowered by ownership of their… Continue Reading...
