issues arises with its customer experience. Overall, Amazon has earned very positive reviews in terms of its customer relationships, but there is always room for improvement and Amazon strives to set a higher and higher bar for itself, not merely surpass its competitors. In fact, according to Coleman (2018), Amazon calls itself the most customer-centric company on earth. This sets a very high level of expectations for consumers.
What Amazon Is Doing Right
According to CEO Jeff Bezos, he still reads customer complaints, to gain a sense of what the company is doing wrong and what it can do better (Clifford 2018). According to Bezos: “Their expectations… Continue Reading...
These customers are likely to embrace 4PL services in addition to conventional 3PL services. The provision of 4PL provides an opportunity for strengthening customer relationships as the model offers value-adding activities (Hoek, 2014). The benefits of strong customer relationships in the supply chain are significant, especially in terms of customer satisfaction and customer loyalty (Branch, 2009; Mangan, 2016). In an increasingly competitive business environment, businesses fight to maintain smooth relationships with customers. This minimises the possibility of switching to other alternatives on the part of customers. As the 4PL model is characterised by greater interaction between the 3PL and its customers, possibility of creation more valuable and enduring relationships are more likely. More… Continue Reading...
(Berman and Evans, 2012).
Another action for Walmart to undertake in building and sustaining customer relationships is to send out an electronic newsletter to consumers every month that takes into account pertinent and beneficial content that links the company to its clients and prospects. In particular, this action will be indicative to the consumers that Walmart in fact cares about their business and also considerably relishes their time by providing them information they can make use of. What is more, it is imperative for Walmart not to lay emphasis on sales, but rather concentrate on the provision of industry and product information that contains… Continue Reading...
