Business Marketing 2009 Nchi Golf Research Proposal

Open, View, and/or
Download this Document

Total Length: 580 words ( 2 double-spaced pages)

Total Sources: 0

Page 1 of 2

Further, getting the e-mail addresses of everyone that attended in the previous years and sending them invitations is also critical. A full PR plan that relies on social networking technologies is also critical (Bernoff, Li, 2008). Appendix I: Web 2.0 Technologies provides an overview of the social networking applications that can be used as part of the marketing strategy. As part of the social networking marketing strategy, a Facebook page will be created, blogs created by touring golf professionals who will be playing, and a Twitter account to update those following the event online.

Budget:

Marketing Strategy Component

Costs

Website and Facebook Development

$3,500

Series of advertisements in Columbus. OH newspaper

$3,000

Production of 60 second commercial for public television

$4,000

Champion for Children Program Sponsorship Strategy

$3,500

Banner Advertising on Local Columbus, OH Sites

$1,500 Totals:

$15,000

Explanation

Marketing Strategy Component

Website and Facebook Development - Using local web developer Wolf Creative (Cincinnati) to create a Facebook page and microsite to promote the event in addition to having Twitter, Friendfeed, and e-mail updates.

Stuck Writing Your "Business Marketing 2009 Nchi Golf" Research Proposal?

View All Our Example Business Marketing 2009 Nchi Golf Research Proposal

Have A Custom Example Essay Written

Expected time to produce is 3 weeks.

Series of advertisements and placements in Columbus. OH newspaper -- Enlisting the services of touring golf pros to provide a brief photo session or just their photographs in a series of advertisements for the local Columbus, Ohio papers would be produced by the Director of Marketing and PR team volunteers.

Production of 60 second commercial for public television -- As public television stations offer free broadcast time to charitable events, hiring a local television production staff for $4,000 to shoot a 60 second spot on the golf course where the event is being held. Production companies would be solicited for a donation, and in the.....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Business Marketing 2009 Nchi Golf" (2009, May 11) Retrieved June 29, 2024, from
https://www.aceyourpaper.com/essays/business-marketing-2009-nchi-golf-21965

Latest MLA Format (8th edition)

Copy Reference
"Business Marketing 2009 Nchi Golf" 11 May 2009. Web.29 June. 2024. <
https://www.aceyourpaper.com/essays/business-marketing-2009-nchi-golf-21965>

Latest Chicago Format (16th edition)

Copy Reference
"Business Marketing 2009 Nchi Golf", 11 May 2009, Accessed.29 June. 2024,
https://www.aceyourpaper.com/essays/business-marketing-2009-nchi-golf-21965
   

Open, View, and/or
Download this Document
order custom essay example