Total Length: 629 words ( 2 double-spaced pages)
Total Sources: 3
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References
Kim, W., Mauborgne, R. (2004). Blue ocean strategy. Harvard Business Review, 76-84.
Ries, A., Trout, J. (1997). Marketing warfare. New York, NY: McGraw-Hill.
Ries, A., Trout, J. (2009). The 22 Immutable Laws of Marketing. New York, NY:Harper Business.
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